Together with the surveys and desk research, I was able to gather valuable insights. I learned a methodology called Affinity Mapping to group pieces of information that were similar to check common behaviors and problems. 🥲ĭuring the user interviews, I took many notes so, I had a lot of information to put together. And it's nothing like in marketing analytics, let me tell you.
FIGMA GUTS HOW TO
InsightsĪfter research, I needed to learn how to transform different types of data into insights. It is usually where your Miro board gets very messy. The UX research helped me cut down assumptions about users and learn more about their behaviors and challenges. It included desk research, user interviews with potential users, and surveys to gather statistical data. 😩 I learned about different methodologies to gather data about the user and the problem. Which is "an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem."ĭuring this process, I also learned to list my assumptions about the problem and write a hypothesis. I practiced an exercise called " 5 whys". Sometimes a problem we have is not the ACTUAL problem, so we need to get to the bottom of it. It helped me learn about assumptions and how dangerous they can be when designing solutions. I learned how to define an actual problem I want to solve using different methodologies. The first concept I learned was the Problem Statement. So, here are some of the alien concepts I learned after taking a part-time UX/UI design course from AllWomen. It's also about analytics and automation, but nothing related to designing digital products. My daily work usually involves creating content like articles, social posts, newsletters, landing pages, etc. 👉 Learning Figma Concepts I needed to learn 🧐ĭigital marketing is a very different field from UX/UI, so many basic concepts were unfamiliar.
FIGMA GUTS FREE
😎įeel free to jump to any part you'd like: With that said, I'd like to share my experience with you and perhaps even inspire you to learn a new skill, like design. Lately, at Coletiv, I'm lucky to be taking advantage of our Investment Time every Friday afternoon to learn Figma in more detail and design a prototype for a Pokémon application (article coming soon). I never thought as a digital marketer to have the guts to start learning UX/UI amid a global lockdown, checking every resource possible, and taking a part-time course at night after an intense 8-hour workday.
I never thought as a marketer to have the guts to start learning UX/UI design amid a global lockdown.
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